The top 2021 apps downloaded may be surprising without context. 2020 was full of curve balls. Each sector and almost every industry were affected by the events of the year, including app downloads. This effect has carried over to 2021.
The COVID-19 virus pandemic had a large impact on many of the most loved apps of the past year. Marketing has not stopped. You need to find out which apps dominate the market to ensure that your mobile marketing campaigns continue. Optimizing campaigns requires that you understand your target audience’s online behaviors and determine the best channels for connecting with them.
Let’s now take a look on the 2021 most downloaded apps from both the Apple App Store & Google Play Store. It is important to note that some apps that are rapidly growing, like Clubhouse are not listed on this list. These apps are only for iPhone users so they are not as widely used.
Top Downloaded apps of 2021
TikTok was the most downloaded app in 2021. The app had over 2,000,000 downloads globally as of April 2013. This app was initially a Gen Z platform, but the lockdown worldwide has allowed for an influx of users.
People are more likely to be at home and using their smartphones, which means they’re searching for new entertainment. TikTok is an intelligent algorithm that makes video attractive to social media users.
Facebook is the world’s most popular app, and it’s not surprising that it will continue to be so in 2021. Facebook has been particularly useful in this period of people wanting to stay in touch and communicate.
Facebook is consistently ranked among the top 10 Apps both in the Apple App Store (and Google Play Store). Statista states that it is world’s most popular app publisher based on the number of downloads. Facebook, Instagram Messenger Messenger and WhatsApp form the Facebook family. Marketers need to be involved in Facebook Advertising and Marketing.
Instagram completes the Facebook Family. This photo-and-video sharing app is a big hit among Gen Z, Millennials and others. Although the app prefers not to disclose their stats it can be assumed that its popularity and unmoving status within the app stores has ensured its continued popularity in 2021.
Instagram is especially helpful when it comes marketing. Statista says that in 2018, brands uploaded an average amount of 0.7 posts daily to the social media platform. Instagram Stories, Instagram Lives, IGTV and Instagram TV are just a few of the many tools that marketers have access to to engage with their audiences.
A good number of social media applications experienced continued downloads in 2020, which is great for keeping in touch.
WhatsApp may be less popular in the United States than it is elsewhere, but it remains the most used messaging app on the planet. It offers businesses the chance to stay in touch and communicate with their clients and customers by sending personalized messages and offering special offers. WhatsApp marketing is one of the most popular marketing tools.
This app, along a few others, was one of the top-rated apps of the last year. 38 million Zoom downloads were recorded in January 2021.
This boom is directly connected to the COVID-19 disaster. Zoom was the most popular video-conferencing app because it allowed users to work from their homes. Zoom allows users video calling for business or to stay in touch with loved ones.
Snapchat has been downloaded well beyond 200 million and is very popular with the 34-year-old population, particularly in the United States.
Snapchat can also be used as a business tool. Instant Create is a feature that lets users quickly and easily create ads, then share them based based in their location. Snapchat can be used to market your business.
Facebook Messenger is another strong contender and a regular favorite in the app stores, just like WhatsApp. Messenger, which is not WhatsApp, is very popular in America and is expected reach 2.4 million users in 2021.
Facebook Messenger can be used both for professional and personal communication, as well as many of the apps listed here. This app allows you reach your audience quickly, regardless of whether you’re sharing photos with close friends or sharing new products and services with followers.