Do you want to see an increase in sales from your Shopify store? Then, it is time to boost the search engine rankings of your online store using SEO.
With a little bit of effort and know-how, you can learn some proven strategies that will generate more revenue for your growing shop. Minor changes can significantly impact how well your site ranks and boost traffic, which means greater visibility and more customers.
As search engines play such a vital role in the success of e-commerce businesses today, this article aims at giving some tips about increasing Shopify store’s sales with SEO.
What Exactly Is SEO?
Simply put, SEO (search engine optimization) refers to any activity that gets your store in front of the right audience and boosts rankings. While most people associate SEO with search engine optimization, this is not entirely accurate.
SEO involves all aspects of improving visibility for your Shopify store. This includes everything from using the right keywords in eCommerce metadata to other strategies that boost your site’s authority and reach more customers through organic search results.
You should incorporate a strong SEO strategy into your marketing campaigns alongside:
- Paid PPC advertisements
- Email marketing
- Content marketing
- Social media promotion
Tips on Increasing Shopify Store Sales with SEO
If you have been struggling to get more traffic or sales on your Shopify store, you should start implementing a Shopify SEO campaign now.
Use Social Media
A consistent social media presence is an excellent way to boost your store’s reputation. According to statistics, more than half of all internet users have at least one social media account. These individuals represent a valuable audience for you if you know how to tap into them and promote your products.
Post articles, content, and photos about your store on social media to gain attention. This helps you establish credibility with potential customers when they see your name in different areas of the web. You need to create unique, engaging content, so people talk about it and share it with their friends. The other platforms you could use include:
Focus on Local SEO
If you run a local shop, try to rank well for your city. This is the first step towards attracting more local customers searching online for products or services related to their physical location. Attracting these people means an increase in sales for your Shopify store.
Or, if you offer financial services, you have to focus on SEO for financial services.
Create Fresh Quality Content
A powerful way to boost keyword rankings is by producing more original content that uses your keywords. You should strive for at least one new blog post per week. If it helps, use a post-scheduling tool so you don’t have to worry about posting content on certain days.
A part of creating content that catches attention is by including keywords. Avoid overdoing it or pack your content with too many keywords. People need to read this content and understand what it’s about.
Also, don’t forget to link back to older blog posts so Google can index them properly.
You should avoid creating duplicate content on your site. This includes pages that share similar titles or metadata because Google might think they are the same post or page, which devalues the time you create original content for each of these pieces.
Optimize Your Site’s Speed
When people visit your website, they expect everything to load instantly, if not within a couple of seconds at most. Large images or long page loading times will discourage visitors from staying on your Shopify store, which means fewer conversions.
Google now factors website speed as part of its ranking algorithm. The company wants to make sure customers are met with pages that load quickly and provide them with the best experience possible. This is why slow-loading Shopify stores might not rank well for relevant keywords.
Use Local Listings
When setting up your store, you need to have your website domain instead of using a free platform like Shopify or Bigcommerce. Even if it means purchasing a premium theme that has built-in local marketing capabilities, this step will improve your search engine rankings with Shopify.
Having a separate domain is that Google prioritizes websites that are registered under custom domains when ranking pages. Many customers search for products or services using the city name plus “website” or “online store.” If they see your Shopify store on a separate domain, there is a better chance of converting them to paying customers.
WordPress is a popular domain registrar that uses a custom platform to help you optimize your site. The tool offers SEO plugins and other tools that can be used for free or low cost, depending on your need. Consider getting professional services from reputable agencies, such as this WordPress SEO by Figment Agency service.
Use Quality Metadata
Ecommerce metadata refers to information you embed in product descriptions, titles, and other sections of your online shop that help customers find what they are looking for. You have complete control over this data because it appears right below your site’s URL. When writing eCommerce metadata, take some time to think about how people describe your products when speaking with their friends.
For example, if you sell clothing items under multiple brands but all fall under the same category, include brand names in your keywords. If you sell dresses, you could include words like “Victorian” and “sexy.” People who search online don’t want to see items that match their search query but have nothing to do with what they’re looking for.
Never Over Optimize Your Store’s Images
Many Shopify themes automatically optimize images when you upload them to your store. This means the image filenames and alt text contain relevant keywords. However, some people go overboard and insert spammy anchor text in their product descriptions, so Google also sees those as optimized links.
Avoid this practice because it can get your site penalized by Google, which results in reduced traffic and visibility of the page where the link appears and your other pages.
Create Product Descriptions That Sell
Most Shopify stores have many great products, but it isn’t easy to sell them without creating compelling product descriptions that persuade people to purchase. You can create this content yourself or hire writers specializing in SEO-friendly copywriting.
The easiest way to include suitable keywords is by placing them near the beginning of your description, so readers see them first and also closer to the end. However, don’t overstuff your copy with too many keywords because Google will penalize you for spammy writing. Remember that you should always write for humans instead of search engines.
Focus on Sales Rather Than Rankings
Many new Shopify store owners get caught up in improving their search engine rankings and forget that the goal is to boost sales instead. Optimizing for search engines takes time, especially if you want to do it right.
Focus on making sales on your own website because customers who click on your Shopify store from Google will go directly to you rather than many steps (like adding items to their carts and setting up an account before checking out). You can improve SEO rankings later by focusing on goals like driving traffic to your site and converting more people into buyers.